In our never-ending ‘quest’ to provide additional value for our users, MapQuest is continuing to seek relevant partnerships that enhance the experience on MapQuest.com.
We have been hard at work developing new relationships with automotive and other connected navigation system manufacturers and had big news last week!
At the Consumer Electronics Show (CES), we announced a partnership with Ford Motor Company which will allow MapQuest users to search for destinations on MapQuest.com and be able to “beam” (excuse the Star Trek analogy) them directly to your Ford, Lincoln or Mercury car equipped with the SYNC® Traffic, Directions and Information service.
Imagine I’m planning a trip to do some gambling and found the Wynn Hotel in Las Vegas using MapQuest.com. Instead of printing the directions, I just click “Send to SYNC®” to have the information sent to my SYNC® system. Once in my vehicle, I just press the voice button, say “Services”, and the vehicle navigation system will then begin route guidance to the MapQuest point of interest.
Now you can plan and research where you want to go online and send it directly to your car. Think of how many drivers will navigate with their eyes on the road, instead of looking down at a printed map.
The service was demonstrated at Ford’s keynote address at CES on January 7th. More information can be found at http://blog.ford.com/article_display.cfm?article_id=31710. Look for the service to be launched later this year!