Mar 22, 2010

SXSW Wrap-up: A Whirlwind of BBQ, Buttons & Lucky Winners

Last week we wrapped up an amazing few days at the SXSW Interactive show in Austin, TX. Although there were thousands upon thousands of people in attendance, we know that many of you weren’t able to make it. So, we wanted to fill you in on all you missed. Where do I start…

MapQuest BBQ Quest to the Salt Lick Barbecue Restaurant
First thing that comes to mind…Yum! To sum up the event, on the 2nd day of the Interactive show we rented some charter buses and took nearly 170 people to arguably the best BBQ joint in the entire state of Texas. We can’t decide what people liked best: the fact that it was all you can eat and drink or that we picked up the tab – probably a little bit of both! Either way, there were about 170 smiling faces as a result so we deemed it a success.

Here’s a picture of the hungry SXSW attendees in the buffet line and another of Jason, a fellow MapQuester, taking full advantage of the-all-you-can-eat buffet. Staffers have to eat too right?!

MapQuest BBQ Quest at Salt Lick Barbecue in Austin, TX

MapQuest ButtonQuest with 3 Lucky Winners of an Apple® iPad™

The basic concept was pretty simple – we created a social scavenger hunt for MapQuest Buttons and, if the participant collected enough, they had the chance to win 1 of 3 iPads! Our MapQuest team (dressed in red) was out and about in Austin, tweeting their current location and which button they were giving away. We were hoping people would have some fun with it and I’d say they did just that. The prizes weren’t too shabby, but everyone loved the buttons too. I don’t really blame them, they are pretty cute. My personal favorite? The cowboy boots button.

Congratulations to our winners!

  1. Clint from Kansas City, MO (pictured below with our MapQuest team)
  2. Devin from Austin, TX
  3. Kassidy from Flower Mound, TX

MapQuest team and one of the winners of the MapQuest ButtonQuest at SXSW

Beyond the BBQ and the Buttons, we also had some great location-based chats with developers at our booth, Josh Babetski, one of our product managers, mediated a panel called ‘Time + Social + Location. What’s Next in Mobile Experiences?’ and we even saved some time to attend other SXSW events like karaoke at Happy Cog’aoke. Whew, I’m tired even thinking about all this. All in all, what a great event. Can’t wait for next year!