Create a free business listing today with MapQuest’s Local Business Center, giving you access to the more than 40MM people on MapQuest.com! With our Local Business Center, you can control your business listing to make sure it’s accurate and add additional information that can drive more customers to your door. In this first post of our five part blog series, we’ll show you the basic steps to help you make the most of your business listing.
To get started on the Local Business Center, you must first claim your business. Make sure that MapQuest has the correct information for your business location, or choose to add a new listing if it doesn’t already exist. Once you have claimed your business, it is time to enter in your basic company information. This is your opportunity to obtain free marketing and show consumers why they should choose you. Check out our short video tutorial for more tips on how to get started.
Business Listing Name
When entering the company title for your business listing you want to make sure it reflects what your business does. It should be the exact name of your company or organization – no “nicknames” or added tag lines are needed. When people are looking up business listings on the map, this is what will be bolded when they put their cursor over your business location.
Business Listing Details
The main key here is to have all of the company information correct and clear. Be sure to double-check the phone number, website, reservation website, hours, and credit card listings for accuracy. None of this information should be a part of the title; instead, it will be in the ‘more info’ section that a visitor will see when they want to view more details about your business. The time to be creative is in the business listing description.
Business Listing Description
This is the place to market your business and where you want to be creative and concise. The business description should have your competitive advantage, and explain what you do, who you are, and why customers should seek out your business. You want to limit the amount you write while also providing enough detail to showcase your business. This is where you need to take the time to add those SEO keywords about your business to add to your search engine ranking.
Success Story: Gasthas Eichler
Gasthas Eichler, a boutique hotel in Colorado, has all the key qualities of a successful business listing on MapQuest.com. It has a clear, accurate title and the listing has all of the important company information for customers including correct address, phone number, reservations site and website. It has a great description of the business with its competitive advantage and information about specific offerings and amenities. This listing provides enough information to spark a consumer’s interest when booking a hotel.
In our next blog post of this series, we will give you more tips on creating your business listing. To take advantage of this free marketing now, just go to listings.mapquest.com and enhance your business listing today!