Here’s the last post of our blog series on how to make the most of your MapQuest business listing. In this post, we’ll show you how to gain more competitive advantages by upgrading to a Premium Business Listing.

What are MapQuest Premium Listings?
MapQuest offers two types of premium business listings – MapQuest Only and Multi-site. Both options ensure that your business listing not only reflects accurate information, but also helps your business stand out from your competition with a custom marketing message.

Custom Marketing Message in a MapQuest Premium Business Listing

Benefits of MapQuest Only Premium Listings
For only 27 cents per day, MapQuest Only Premium Listings helps your business stand out from the competition with a bright green tag and up to 50 characters of custom marketing text on MapQuest.com. In addition to the benefits of a free listing, the premium listing can help your business gain more clicks, phone calls, requests for directions, or clicks to your website. MapQuest has more than 40MM users per month and they will see your featured services, discount info or any other marketing messages when they’re searching for that category.

Benefits of Multi-site Premium Listings
If you upgrade to the Multi-site Premium Listing Package, your marketing message and listing information will not only be reflected on MapQuest, but also on 8 or more major sites including: Yelp, Yahoo!, SuperPages, CitySearch, White Pages, Yellowbook, YellowBot and LOCAL.  For about $1 per day, you can control your business listing across all of these sites from one location and ensure that your business information, such as your address, phone number, website and more, are accurate.  Rest assured that your listing is up-to-date and standing out when potential customers are searching are searching for your business.

How to Optimize Your Marketing Message
Here are some tips you can use for your premium listing Special Offer message.  You change the Special Offer message at any time and it will update on the site within four hours. You can also track the total impressions and clicks to your business listing to see how effective it is.

• Use your daily specials, like daily discount, happy hour, and latest products. These can attract more customers who are looking for good deals.
• Add your Featured Products and Services to help you get closer to your target market.
• Use your Awards as tag messages, as customers would always like to choose the business recognized as the best.
• Try your slogan or other messages to separate your business from the competition.

Success Story: Falls Motel
Falls Motel, a motel in International Falls, MN, took advantage of the multi-site premium listing allowing them to not only display accurate information across all the sites, but also highlight their Special Offer marketing message: Clean comfortable rooms at an affordable rate. You can see their listing now on MapQuest.com, Yahoo! and the other popular sites included in the package.

Sign up for a MapQuest Premium Listing today to stand out from your competitors!