Mar 29, 2014

MapQuest and MLB.com Partner: Launch Custom In-app Team Experiences

Just in time for Opening Day, MapQuest and MLB.com announced an official partnership delivering MapQuest-powered mapping and directions through an exclusive app-to-app experience within the “MLB.com At the Ballpark” smartphone app, as well as integrated into MLB.com and all 30 MLB team websites.

The MapQuest integration into the “MLB.com At the Ballpark” app and responsive, mobile-optimized sites now make it easier for fans to find their way to games throughout the 2014 season.  As part of the official partnership, MapQuest created custom-branded MLB team experiences, available within its iOS and Android apps and developed original MLB content to enhance local experiences. MapQuest and MLB.com are also co-creating an original video series for MLB fans and MapQuest users alike, expected to debut in May 2014.

 

MLB.com + MapQuest Integrations

MapQuest traffic-influenced rerouting accommodates for game-day traffic to get game-goers there for the first pitch.  Available today, MLB.com and MapQuest’s integrations include:

MapQuest for iOS and Android Apps:  Super fans can customize their free MapQuest apps by upgrading to a premium team experience for $1.99:

*   Team Colors and Map Icons: Customized with team’s colors and four logo options

*   Baseball-themed Progress Bar: Customized industry-first ETAstatus bar with a baseball icon

*   Field Wallpaper: Background menu image

*   Team Start Screen: Team loading screen (Android Only)

 

 MLB.com: Optimized experience for mobile with MapQuest-powered mapping and desktop-to-mobile directions from the MLB.com “At the Ballpark iOS and Android apps.

 

Put some mustard on that app and download your favorite team’s experience.  And if you can’t decide where your loyalty stands, we’ve got 29 more team options to choose from.  Though we’re not taking sides, we do hope our Blake Street Neighbors make a run for Rocktober.

Click here if your mascot is of the domestic type.