Archives for Christian Dwyer

Subscribe
  1. Fifteen years ago, a room full of geologists, physicists, software engineers and cartographers in Lancaster, Penn., unplugged the office coffee machine and inserted the cord to a server powering a new website.  The goal was to launch the first-ever, consumer-focused, interactive mapping site on the Internet:  MapQuest.com.

    MapQuest - Celebrating 15 yearsTo be honest, MapQuest’s roots stemmed much deeper.  For 40 years, we were a cartography company that created free maps handed out to gas station patrons.  From 1994-1996, we were a geospatial software organization, and  made the move to Denver – a hotbed for this industry.  So, I suppose we’ve always been in the business of getting people where they need to go.

    But MapQuest had bigger dreams.  The Internet was changing not just the map, but the content within it.  MapQuest saw the opportunity to use the map as life’s canvas for the 21st Century.  A USA Today article on “How the Internet Changed the World,” stated, “MapQuest started saving marriages in 1996 by offering turn-by-turn directions.”  But with more than 40 million unique visitors coming to our site each month and 4 million inquiries every day, there are a lot more reasons our users log on than getting from point A to B.

    We all recognize the physiological effect we experience when lost.  That, coupled with the stress of travel, and you’ve got the potential for an absolute roadside meltdown.  MapQuest aims to take the anxiety out of getting there.  Never mind the lack of baggage fees, MapQuest’s tools and enhancements make it easy to decide where to go, how to get there and what to do along the way.

    For the first 10 years, we maintained an online presence and established ourselves as a trusted guide for maps and directions.  By 2007, the tech bubble was behind us, the economy was strong and people were traveling again.  MapQuest began offering more than just map graphics; we re-introduced aerial imagery and added a gas price locator and fuel calculator to serve both the cost- and environmentally conscious.  Soon thereafter we added traffic alerts and incidents, updating them every five minutes.  Most importantly, we started moving from just a maps and directions utility to a digital guide – providing information that helped individuals make better decisions for their commute or travel.  And change was again taking hold.

    Just as the Internet forever changed consumer behavior, so too is mobile revolutionizing the way we consume information and explore our world.  There are 6.7 billion people in the world, and 1.3 billion are using their phones to access the Internet.  For many, this is the only way they connect:  Twenty-five percent of Americans report their mobile device as their primary means for surfing the Web (in comparison Egypt at 70 percent).  And access isn’t the only change afoot.  With the economy still rebounding, gas prices increasing and air travel…less than convenient…more and more folks are using tried and true transportation options that help them feel more in control.  Americans will take one billion trips this year and 850 million of those will be taken by auto.  MapQuest understands the “new norm” means value, last-minute decisions and flexibility along the way.  Our free, voice-guided, turn-by-turn smart phone applications make great sense not just for the road trip-planner, but for the errand-runner, urban commuter or staycationer.

    Our eyes set on the future, MapQuest will continue to provide accurate maps and directions with a greater focus on search and discovery.  To our customers, we want to be the sum of local and far-flung adventures, even the ones you didn’t see coming.  The element of where is in everything we do.  It’s how we describe where we live and where we want to go.  It’s how we reference new restaurants, how we determine if we can make it on time, how we tap into social connections, and how we consume and understand the news.  Where has a foundational relevance, but sometimes we don’t know what “where” we need.  MapQuest has begun ingesting content into our site that will engage users as they determine where they want to go, if they should walk, bike, drive or taking public transit, and what stops interest them on their way there.

    We’ve learned and grown along the way, but we have you to thank for our internal roadmap.  Thank you to the billions of people who have visited our site.  You have provided inspiration, motivation and a true purpose for the company.  You have also given us invaluable feedback over 15 years that helps us serve the greater good in better and richer ways.  We want to reward your loyalty with the energy, speed and innovation you deserve.

    There is also a long legacy of talented and passionate employees that have worked hard to create the best experience for you.  To them, I tip my hat.  Last year we rebuilt and rebranded the site to set the stage for the future.  We’re rolling up our sleeves and digging in, going on an adventure for the next 15 years.  We hope you will join us.

  2. When we started MapQuest, it was built on the simple idea of helping people get directions to their destinations. Nearly 15 years later, we remain committed to that core premise of providing accurate maps and directions to millions of people every day. And just as the Internet has evolved as a platform for discovering information and connecting us to it and each other, we are evolving to make it easier for you to find local information about places, to simply create your trip or journey and conveniently enable you to personalize and share your map with others.

    Today, I am excited to announce that we are launching a new user experience on MapQuest and updating our brand to reflect our new direction.  We thoughtfully redesigned MapQuest.com to be more helpful, intuitive and engaging where the entire experience is within view and contextually relevant throughout.  As the map has become a canvas for conveying local information about what’s there, nearby and along the way, our focus is to make it easy to discover and get directions to those places, whether you are an everyday commuter or an adventurous explorer.

    MapQuest Primary LogoOur new brand identity resonates with our core value of helping people find places.  The Quest in our name evokes a spirit of inquiry and exploration, whether it is a trip down the street or a journey across the country.  Like the new site, the updated brand is simple, clean and modern.  We also introduced a new icon that can mean different things to different people.  No matter what it means to you, we hope that the user experience helps you more easily navigate your world – Whatever your Quest, MapQuest.

    One of the most obvious changes you will notice in the redesign is the one box search.  Whether you are looking for a specific address, browsing for a local restaurant, or trying to find the little league park, you can enter as much information as you know and we will help you locate it.  Another great feature is the map toolbar which allows you to easily search the map for brands, categories and places in a single click.

    My Maps, another new feature, allows you to quickly personalize, save and share using a simplified login that leverages existing social services.  So you can login using your account information from services like Facebook®, Twitter and Google®.  The idea is simple:  you can create a collection of your favorite places, journal your vacation or create an itinerary and then share it with family and friends.  We also now provide you with the ability to further personalize your trips with notes, anecdotes and comments about each place along the way.  In a world where social and local are the new frontier, we are focused on building a place where human experiences and individuality are paramount.

    We have also integrated local information from a number of key AOL properties. The new MapQuest now features rich, quality content from Patch regarding the places in the community.  Looking for a good steakhouse restaurant in Beverly Hills?  On the new MapQuest, we not only show you the detailed content for restaurants from the Beverly Hills Patch, we also have integrated with OpenTable to make reservations right from the site.  You can also search for hotels and we will now connect you to AOL Travel to book your hotel.   As we move forward, you’ll continue to see us integrate relevant local content that helps you plan your trip.

    With this release, we’ve made several great improvements in our routing capabilities, enhancing the directions narrative with helpful hints like ‘Your destination is just past 6th St NW’ and HOV lane day and time restrictions.  We also continue to make significant strides in our mobile web and client applications, leveraging the intrinsic local nature of mobile and creating seamless experiences among web, mobile and other devices.  In particular, our MQ4M iPhone application continues to lead our advance.  As smart phones continue to proliferate, we are very optimistic about the opportunities to have MapQuest always with you.

    As a key part of the overall AOL Local strategy, the MapQuest.com re-launch today represents our commitment to the consumer experience; one that inspires and instigates discovery,  provides you with accurate maps and directions, and allows you to personalize and share your trips and journeys.  We look forward to your feedback.